The PhotoCen logo, explained
Our logo packs the whole product into one mark: a generated image, the spark of AI that made it, and the API that delivers it. Here is what each part means — plus colours and downloadable assets.
The mark
A rounded image frame holds three ideas at once. Read it from the inside out:
The image frame
A rounded square — the picture itself, and your catalog as a whole. Its violet-to-cyan gradient is the brand in two colours.
The magic wand & sparkles
A wand striking a gem with a gold sparkle — generation. Every image in the frame was conjured, not stocked.
The API node
The small ringed dot is an endpoint: one URL that serves any image at any size, on demand.
The name
“Photo” is the picture. “Cen” is the centre — PhotoCen is the central place your images are generated, stored, searched, and served from.
Always written as one word, “PhotoCen”, with a capital P and C. In the wordmark “Photo” is ink-dark and “Cen” is brand violet; never add a space or hyphen.
Colours
Two core colours form the gradient in the mark. Ink is used for body text; the soft canvas is the page background.
Logo assets
Use the SVG wherever possible — it stays crisp at any size. Use the light logo on light backgrounds and the dark logo on dark backgrounds.
Usage guidelines
- Keep clear space around the logo — at least the height of the mark on every side.
- Use the SVG, or the PNG at 2× for crisp rendering on high-density screens.
- Use the reversed logo on dark or busy photographic backgrounds for contrast.
- Don’t stretch, rotate, recolour, or add effects to the logo or the mark.
- Don’t place the logo on low-contrast backgrounds that hurt legibility.
- Don’t rename it — it’s always “PhotoCen”, one word, never “Photo Cen” or “Photocen”.
Questions about brand use? Get in touch at [email protected].